Macy’s 2018 Thanksgiving Day Parade
With a thousands of costumes and giant balloons, The Macy’s Thanksgiving Day Parade is a huge kickoff to the holiday season. To match that, we packed our promotional videos with color, confetti and pop culture icons.
Videos played in-store, on the buildings and web and social.
Roles: Storyboard design, Animation
Original artwork given to our team to use as style guide and assets from the Annual Events team.
